Amazon has expanded into B2B, healthcare, logistics, manufacturing, and even brick-and-mortar retail. 

Traditional companies need the best strategies to fight back - and quickly. 

Walmart's decade-long fight with Amazon offers a blueprint for what to do, and what not to do. 

What Walmart's Fight Against Amazon Teaches Us About How to Compete with the Tech Monopoly

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Walmart's Missteps and Successes

By the time Walmart launched it's first attempt at an online marketplace in 2009, Amazon had a decade long head start without any real competitors online. 

By studying Walmart's initial missteps with a marketplace, and its subsequent corrections and acquisition of Jet.com, we learn what to do, and what not to do, when competing again Amazon.

What's Inside

Detailed analysis of Amazon's early rise to dominance

A timeline of Walmart's digital transformation

The path ahead: as Amazon disrupts just about every industry, tips on how companies in other markets can fight back

A breakdown between online marketplaces (platforms) and online stores (linear)