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The Automotive Revolution
Automotive Marketplace Report: How Digital Platforms Threaten Dealerships and What To Do About it
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Copyright © Applico LLC. April 2022
- As automotive sales increasingly shift to digital channels, disruption threatens to minimize the dealer role within the sales value chain.
- 81% of customers report they do not enjoy the in-person purchase process.
OEMs, online dealerships, and marketplaces are transitioning into ecosystems in which customers can purchase vehicles with comparable ease.
Rather than resisting the change, the strategic move is to embrace the disruption. Through strategic alliances and partnerships with leading digital players, dealers can maintain shared ownership of the customer relationship, and even increase touchpoints throughout the customer journey.
Learn more about how in our Auto Marketplace Report and see which strategies digital platforms use (digital classifieds vs. reseller vs. end-to-end marketplace).